African Diaspora Engaging Africa, a Boston-based non-profit focused on bridging the gap between the local African diaspora and their home continent, turned to Lesley University to build them a brand that would capture the spirit of Pan-Africanism while remaining professional and modern. The components included a logo, stationery with an included sticker to seal, business cards, a slideshow presentation template, and an email signature.
Below are image and color boards constructed for the team to learn a bit about the art, clothing, and architecture common in each region of Africa. My assigned regions were Central and West Africa:
Early logo sketches:
These are some early high-level project sketches:
These are some updated early high-level project sketches based on feedback from our client:
